December 2013

Tendencias en Confitería y Snacks

“Consumers of snacks and confectionery are looking for products that can provide health benefits as well as providing satiety.”


According to studies published by the specialist in analysis of Mintel market in the first quarter of the year 2013, the concern and the interest of consumers for purchasing products that bring benefits to their health have resulted in that this innovation delivers more than a candy or a snack.



Concepts such as energy confectionery have taken greater participation in the market. According to Mintel, the latest releases of chewing gum, used ingredients in energy drinks, such as taurine and caffeine, positioned among children and adolescents, with important releases in the Asia-Pacific region that offers confectionery products aimed at certain times of the day taking advantage of the sport as a purchase driver. This category has also adopted the organic and natural wave, offering particular potential in the United States, with sales growing at twice the rate of non-organic confectionery, however natural sweets market remains relatively little developed and with a wide range growth of with high content fruit products.

On the other in recent years hand Latin America has shown interesting growths in the confectionery category. Mexico remains as the leading innovator in the region, representing 45% of the product launches in 2012, followed by Brazil with 31%. Colombia and Chile with moderate share below 15%.



According to the market trend, Mintel identifies new formats that likely generate interest among consumers. Snacks that replicate the taste and shape of other foods can be extended to markets outside Asia where they are mostly positioned. Snacks from potato as all over the world represent one increasingly smaller proportion of the total market, the use of various products such as soy, corn, wheat and other cereals, have allowed important innovations in the launches of the category.

Soy-based snacks can allow producers to position their products, providing the feeling of satiety; this can be a valuable resource for marketing consumers who typically expect these to alleviate hunger between meals. Without leaving aside health, snacks containing added vegetables and which do not alter the taste or appearance of the final product, may have a good image among parents, who will be willing to improve their children diet.


What is the global picture of the category?


• In Latin America, Brazil continues to be the innovative leader with 46% of the total releases in 2012, Mexico in second place has recorded a substantial decrease from 2010 registering a fall of 40% in their releases.


• The Premium offerings are becoming a feature of the Latin American market, with producers willing to innovate around the flavor, the origin, health, functionality and quality of the ingredients.


• Corporate social responsibility efforts, will become a feature of the market of snack in the future, with biodegradable packaging and even charitable associations that can attract a consumer base that has high ethical expectations.


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November 2013

Trends in bakery and biscuits

According to the recent article published by Mintel, the rising rates of obesity in Latin America opens the door for creativity and the development of healthy baked goods.


The population in general, including children and young people, is increasingly concerned for their health and physical appearance, here is where the industry is directing its efforts to offer products that meet the needs of consumers in terms of health. At the same time to provide flavor, texture and quality, enabling to retain and attract new consumers.


Many of the developments have focused on the use of functional ingredients such as oats, ancient grains, dried fruits, nuts, honey, superfruits, antioxidants rich ingredient, such as the ones provided by dark chocolate, among others.


Producer seeks to offer the market products with reduced fat and sugar while the consumer drastically perceiving these changes, giving opportunity for the designing of products that promote functional beauty benefits, using new ingredients inspired by the personal care markets (e.g., collagen, antioxidants) as well as the adoption of regional Latin America cultures, offering flavorings such as: milk caramel, desserts, as well as exotic tastes such as curry and cappuccino.


Following recommendations of international health organizations on the salt content reduction in bakery and baked products, will cause local and regional players to emphasize on developments which will accept new regulations.


On the other hand the growing interest in eco-friendly packaging has made R & D to create new options to meet this need obtaining and marketing renewable materials such as bamboo or sugar cane.


“ Our capacity of adaptation and prompt reaction make of Disaromas S.A your reliable local supplier, providing support from start to finish in your projects, ensuring effectiveness in each of the proposed designs for the bread-making industry, and offering new and thermo resistant flavors that keep their aroma after being baked.”


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October 2013

Trends in fragrances for the personal care sector. According to MINTEL

Recently in the Fragrance Workshop 2013 held at the Chicago Botanic Garden by De Bell Flavors & Fragrances the Mintel analyst Meredith Hollihan, delivered a talk entitled "Trends of fruit fragrances in personal care", where he presented the fragrances for beauty and personal care sectors trends.


Mintel research basically points to the popularity of the fruity notes in the personal care products in the near future. According to Hollihan, it has been observed that beauty products that use a high percentage of fragrance often have an advantage in the market, which means that the use of fragrance becomes a significant differentiator in the sector, especially in the body and bath products and mainly youth consumer segment, where Latin America including Colombia, is the global leader in the percentage of launches per year for the segment in the category.

In the study, 10 fragrances were identified with a strong trend in releases in the field of beauty and personal care around the world:


Litchi or lychee

Tropical fruit native to southern china, Indonesia and the Philippines, where it is known as Alupag. As a fragrance it is composed of fruity notes of citrus and fresh, without being sweet. Recently it has been seen a marked increase in the use of deodorants.


Acai / Asaí

Nutritious fruit of the Palm tree of native asai of the North of Brazil, South of Bolivia, Peru, Venezuela and Colombian Pacific. It is known for its high levels of antioxidants, and it is becoming a very popular worldwide fruit for its health and beauty benefits.
As a fragrance, the asai has fruit, sweet, green, wood and citrus notes with accords of berries of Acai, raspberry, blackcurrant, orange, white peach, green fresh and organic vanilla extract.
Mainly used in skin products; It is recently used in hair care for its antioxidant benefits.


Passion fruit / maracuyá

Passion fruit has an intense exotic and tropical flavor and aroma; its fragrance is composed of citrus notes in fragrant and fruity formulas.
Although it had a decrease in 2011, 2012 it recovered its participation in beauty products.



Black fruit is prized for its juiciness and soft texture; they are rich in antioxidants, rich in fiber and low in calories.

It is often regarded as one of the pillars in the category, increasingly popular in soap and bath products, often used in releases of season products.



It is another axis, it is the basis for the construction of the aromas for beauty products that want to promote “energy” aromatherapy benefits.


It has been gaining more and more followers in the use of body and soap fragrance products.


It is another ingredient that is getting presence by its functional ingredients, it is a very convenient choice for fragrances with fruit mixtures.



With strong growth in toiletries such as soap and body products, coconut is also very popular in hair care and there could be a rise in popularity in coconut water scents.



Fragrance profile: juicy, fresh, succulent vegetable with a dry, woody tone and petit grain. The same tomato leaf is green, slightly astringent and bitter in tonality, a very individual and refined note in perfumes.

Ingredient in growth in 2012, offering many beauty benefits for the skin, which is already familiar among consumers.


It is a spicy offering, although this ingredient has no participation yet in western markets, in the Asia-Pacific region it has experienced significant growth.


Hollihan pointed at passion fruit, acai and tomato as fragrances to take be taken into account in the near future, since they are mentioned as the major ingredient of beauty.
The strong growth of launches with passion fruit fragrances in the sector is helping to drive growth in personal care. Regarding the Acai, increasingly more consumers are experiencing fruit benefits for the skin and hair, so it is more suitable for the inclusion of the fragrance. And tomato, with its associated beautifying qualities probably help consumers to seek a wider range of smell options in their beauty products.


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